Brandellia took on the exciting  challenge of rejuvenating Shakespeare and Co.’s brand identity, deftly balancing the timeless charm of the baroque renaissance era with a contemporary touch that resonates with the modern generation. Our approach infused elements of artistic opulence, mirroring the grandeur of that epoch, seamlessly intertwined with the aspirations and aesthetics of today’s dynamic audience. Through meticulous consideration and artistic finesse, we ensured that every aspect, from the revamped store experience to the elegantly redesigned packaging, harmoniously embodies the essence and allure of Shakespeare and Co. inviting visitors to immerse themselves in a world where tradition meets the avant-garde in a true Shakespearean spirit.