Panda is a retail corporation that operates a chain of hypermarkets, discount department stores, private brands, and grocery stores. The retail chain is known and loved by 106 million customers in Saudi Arabia and Egypt.

With a history dating back to 1978, it is a leading player in the retail sector. Panda Retail Company is operated under Savola Retail: one of Savola’s main entities. Panda Retail Company has created brand perception by paving the way through several activities to meet customer needs.

We collaborated closely with Panda’s dedicated marketing team to orchestrate a transformative brand uplift. Our mission was to craft a revitalized brand identity that not only resonated with the brand’s core essence but also formed an instant connection with today’s discerning consumers. Through a strategic fusion of creativity and market insights, we have meticulously redesigned every touchpoint of the brand, ensuring that Panda’s unique story and values shine through, enriching the overall customer experience.