Panda Brand Consolidation - 2021
Retail corporation
Panda is a retail corporation that operates a chain of hypermarkets, discount department stores, private brands, and grocery stores. The retail chain is known and loved by 106 million customers in Saudi Arabia and Egypt.
With a history dating back to 1978, it is a leading player in the retail sector. Panda Retail Company is operated under Savola Retail: one of Savola’s main entities. Panda Retail Company has created brand perception by paving the way through several activities to meet customer needs.
We have worked closely with the marketing team to consolidate and create a refreshed brand identity that communicates the essence of the brand in every touchpoint while engaging with today’s customers.
- ClientPanda Retail
- IndustryRETAIL/ FMCG
- ServicesBRAND STRATEGY, IDENTITY UPDATE, BRAND GUIDELINES
- Websitewww.panda.com.sa