Brandellia’s team worked on developing the comprehensive brand personality for Muntaqa, commencing from the inception of the brand’s name to weaving its compelling narrative and crafting the distinctive visual identity. Entrusted with the task of creating a distinct private label for fresh produce, the agency embarked on a journey to carve out a unique identity that would set the fresh products apart within the market. Understanding the need for differentiation, Brandellia meticulously curated a brand story that resonated with the essence of freshness and quality, aligning it seamlessly with a visual identity that exuded vibrancy and uniqueness.